About
Yunke Huang is a second-year PhD researcher in the Department of Digital and Data-Driven Marketing at BOB体育登录网址_欧宝体育官网平台-APP|下载 Business School, University of BOB体育登录网址_欧宝体育官网平台-APP|下载. Her research explores consumer psychology, consumer misbehaviour, prosocial behaviour, and visual anthropomorphism. She holds a master’s degree in International Business and a bachelor’s degree in Business Management. Yunke joined the Department of Digital and Data-Driven Marketing at BOB体育登录网址_欧宝体育官网平台-APP|下载 Business School in 2023.